We love presenting on various platforms and connecting perspectives on diagnostics and digital access topics. Having a lively discussion always triggers new ideas and new opportunities.
Very recently Anastasios Gkiokas shared our view on “Securing coverage for digital diagnostic solutions”. Key highlights of his talk:
Various monetization models are possible, securing institutional coverage is one of them
Context matters: targeted patient population, healthcare setting, user, technology, value proposition are important factors to analyze before aiming for optimal coverage, monetization model
Public-private and centralized-decentralized attributes are meaningful characteristics to “archetype” digital coverage pathways (see graph below)
There are more and more case studies available (e.g. Diabeloop in France, DIGA Registry in Germany) that we could learn practical examples from
Special thanks to Jens Haarmann from CAS Certificate of Advanced Studies in Health Care Marketing at Zurich University of Applied Sciences, School of Management and Law.
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