When you work with us we help clarify key questions to capture the fair value of your diagnostic solution
1. What is the value, potential price of your diagnostic solution?
What are the competitor products, solutions?
What are your product’s value drivers and aspirational value claims?
How are similar solutions priced, reimbursed in key markets?
How can we quantify the added value of your diagnostic solution by developing a health economic model?
How much are key stakeholders willing to pay?
2. Who and how will pay for the test?
What are the available funding pathways in key countries and therapy areas?
What setting(s) are applicable for your solution?
Who are the key decision makers securing coverage?
What clinical evidence do they require?
What is the decision making process and key requirements?
What is the optimal market access road-map?
3. What is required to convince them?
Develop comprehensive payer package by covering unmet need, disease burden, medical benefits, value for money, affordability
Tailor messages to the right target audience by using the right communication vehicle